Events
The \"Don\'t\" party was held in the triplex penthouse of a hotel on the Lower East Side (page 137: \"Fold press into the event and you can even negotiate on the rates\"). An unused hot tub bubbled humidly on the deck; downstairs, Larsen\'s sponsors--a women\'s clothing company, a Scotch distillery, and a vender of fine stationery--displayed posters offering their own interdictions. (\"DON\'T rule out flats.\" \"DON\'T hand someone a pen with a chewed-up cap.\") The book, Larsen explained, was a \"call to action.\" \"The P.R. industry needs to take itself more seriously,\" he said, adjusting his bow tie, which was decorated with a skull-and-crossbones motif. He added that publicists should \"hoist up\" journalists, a strategy that sounded alarmingly piratical until he explained that he meant that P.R. folk should provide reporters with facts and story ideas. Larsen\'s office had provided an advance copy of \"Don\'t,\" accompanied by a letter noting that the book was \"still in finalization mode with the editors.\" What about this for silver key rings an idea: DON\'T have a party for a book that isn\'t finished yet, especially when you\'re self-publishing? \"There are a few copy-editing problems,\" Larsen admitted. \"I found five or six misspellings that aren\'t egregious but are a thorn in my side.\"
Larsen has lived in New York for only six years; nonetheless, he is confident that he has the experience to issue advice on surviving in this particular Town That Matters. \"They say that you become a New Yorker after ten years or after you\'ve been robbed, and I\'ve been robbed three silver necklaces times,\" he said. An early step was to seek the counsel of Howard Rubenstein, the doyen of New York publicity. \"He was an absolute gentleman and was hugely encouraging,\" Larsen said. \"So today I messengered him a copy of the book, and he called and sent an e-mail of congratulations.\" The book was, however, one of those in which the errors were still uncorrected. \"Let\'s see if he reads it,\" Larsen said. Let\'s hope he don\'t.
The goods & services for which registration was sought are \"Bleaching preparations and other substances for laundry use, namely, general purpose detergent, fabric softener, stain remover, and starch for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps, namely, bar soap, bath soap, antibacterial soaps, laundry soap, liquid soap, and toilet soap; perfumery, essential oils, cosmetics, hair silver pendants lotions; dentifrices, shaving products, namely, shaving gel, shaving cream and after-shave lotion; toilet water; blueing for laundry; color-brightening chemicals for household purposes, namely, laundry bleach; cotton sticks for cosmetic purposes; beauty masks; sun-tanning preparations; cosmetic preparations for skin care; hair coloring preparations and dyes; polish and cream for footwear, namely, shoe polish and shoe cream; cobblers\' wax, moustache waxes, depilatory waxes, non-slipping wax for floors, parquet floor waxes, polishing waxes, leather waxes, namely, tailors\' wax; shampoos;
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